Page 184 - Tourism The International Business

9. The management of tourism

To facilitate the restoration of New Harmony, Indiana a county trust commission was formed with an operating
unit, the tourist council, to activate state support.

Exhibit 68: Local areas can landscape
tourist areas. (Courtesy New Zealand Tourist

& Publicity Office.)
Historic New Harmony, Inc. was founded as the operating arm of a new state memorial commission. While there

had been state influence involving the leadership of the restoration project, significant state financial support was
also provided.
Regional leadership in developing tourism may be imposed at the state level in the USA as in Utah or may be
voluntary as in the sixteen county Alabama Mountain and Lakes area. There is no single approach to developing
regional tourism. For example, in Chattanooga, Tennessee the tourism program was taken from the Chamber of
Commerce and placed under a newly organized Chattanooga Area and Convention Bureau. In the coastal area of
Georgia, a number of Chambers of Commerce organized the Coastal Area Planning and Development Commission

to take a regional approach in developing tourism. Regional requirements then may dictate the type of local
organization for tourism.
Developing leadership within the community
Now that we have a picture of how leadership emerges and the types of organizational structure that provide the

vehicle for that leadership, let's look at leadership itself. Leadership begins with people creating a mental
picture of what they want to do for themselves or the community, who then sell this to others to gain
their support. Leadership begins to be a part of planning: resources must be obtained, goals and objectives set,
work assigned, accepted, and evaluated. The type of leadership can affect success. The traditional categories of
leadership, autocratic, democratic, and laissez-faire, may be appropriately discussed here.

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