Page 214 - Tourism The International Business

9. The management of tourism

Auto repair garages
Attractions/amusements
Children's services churches

Cultural attractions (museums, galleries, lectures, musicals)
Complaint referrals
Community events
Directional information
Directories of:
Emergency information
Employment information

Entertainment
Foreign visitors and interpreters
Health services and hospitals
Historical sites, places, buildings
Local industry
Local government services
Local newspaper, radio and television services
Maps
Parking

Parks and recreational places (tennis courts, swimming pools, golf courses, horseback riding stables, and other
sports information)
Restaurants (showing type, price range, reservations needed etc.)
Shopping information
Sightseeing services
Special tour services
Twenty-four-hour services

Transportation services
Of course, the TIC may expand this list of categories, or use only those which represent a large portion of the
questions that are most often asked by tourists.
The initial compilation of the information represents a major commitment of staff time for researching,
organizing, and determining the form in which the information is to be presented to the tourist. Therefore, it is
important that the information be inclusive, accurate, up to date, easy to understand, and attractively presented.
The TIC makes it easy for travelers to get reliable answers to their questions and provides an excellent
opportunity to sell them on the area's attractions as well as gather information about them. By placing a facility of
this type in a central, easily reached location, one stands a good chance of stopping many travelers who might

otherwise just drive through the community.
The information center should be placed strategically along the major route through your community—or at the
intersection of major routes. It should be conveniently located at ground level with plenty of free parking space
available. In congested areas reserved parking areas adjacent to the center should be arranged. By all means, keep
the building and grounds attractive. If possible, provide for well-landscaped grounds.

214