Page 218 - Tourism The International Business

9. The management of tourism

➢ (b) a chamber of commerce and a separate tourism association?

➢ What are the three common leadership styles?
➢ What is the greatest problem to be overcome in leadership situations?
➢ What is the biggest problem in coordinating the tourism effort?
➢ What are the most common methods for constructing an effective communications program?
➢ Identify the various methods used to fund tourism operations and promotion and capital

improvement or development projects.
➢ What items should be included as part of a visitor services plan?
➢ In what ways can the benefits of tourism be communicated to local residents?
Discussion questions

➢ How does leadership emerge within a community? What are the components of successful
leadership?
➢ How should the following components of community tourism be coordinated?

➢ communications
➢ research and data collection
➢ education and training
➢ budget and finance.
➢ Compare and contrast the advantages of the various methods of funding the development and
operation of tourism at the community level.

➢ What is a visitors services program? What questions need to be answered when planning and
coordinating such a program?
➢ Develop a visitor services training program for
➢ (a) those who work in a tourism business and
➢ (b) the general public. What topics should be covered? How should the information be presented?

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