Page 24 - Tourism The International Business

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Attractions

Attractions draw people to a destination. As an inducer of growth they either are what first draws visitors to the
area or, in terms of development, tend to be developed first.
Attraction may be a primary destination, such as the American theme park Disney World, where it is attractive
enough to be the primary motivation for a visit. It might also be a secondary destination, an interesting or necessary
place to visit for one or two days on the way to the primary destination. Such places are also called stopover or
touring destinations. A tourist driving from Washington, DC, to Florida in the United States may, for example, stop

for a day in Knoxville, Tennessee. Knoxville is the stopover destination on the way to the primary destination,
Florida. From a marketing perspective it is important to know whether the visitor considers you a primary or
secondary destination. Primary destinations are oriented toward the location of the market (say Disneyland) or to
the site of the resource (for example, Aspen). This will be explored further in the chapters on destination
development.
Attractions may be based on natural resources, culture, ethnicity, or entertainment.
Natural resources. Every area is blessed to a certain extent with natural resources, which takes in the physical
features, the climate, and the natural beauty of the area.
Each area has its own unique combination of natural resource features. The most important features for tourism

are the attractiveness brought about by differences in temperature, the variety of the scenery and the number of
recreational opportunities the resources allow.
It is said that opposites attract, and that is certainly true in tourism. North Americans are drawn to the sun of
Florida in winter; places that have no snow send tourists to the slopes of Colorado in winter. Because climatic
changes are seasonal, it is desirable to make use of the natural resources throughout the year if possible. For years
the resorts of Colorado relied totally on winter ski business. After one particularly bad year ("bad" for a winter
resort means little or no snow) resort owners realized that if the snowfall was poor their entire year was ruined.

Exhibit 10: The importance of natural resources—
Mt Cook. (Courtesy New Zealand Tourist and

Publicity Office)
Now the resort areas are encouraging what is known as multiple-use of facilities. Mountains that provide for winter

skiing can also accommodate hikers or water slides in summer.

Tourism the International Business 24 A Global Text