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tones. In essence , thus extension to non-internet channels helps

to differentiate digital marketing from online marketing,

another catch-all term for the marketing methods mentioned

above which strictly occur online.

INEFFECTIVE FORMS OF DIGITAL MARKETING

Digital marketing activity is still growing across

the world according to the headlines global marketing index. A study
published in September 2018, found that globes outlays on digital

media continues to rapidly grow; while the marketing budgets are

expanding, traditional media is declining. Digital media helps brand
reach consumers to engage with their products or services in a

personalized way. Five areas, which are outlined as current industry
practices that are often ineffective are prioritizing clicks, balancing