Page 47 - CommerceMagazine_Sat_Vanijya

search and display, understanding mobiles, targeting, view ability, brand

safety and invalid traffic, and crises platform measurement. Why these
practices are inefficient and some way around making these practices

are ineffective and some way around making these aspects effective are
discussed surrounding the following points:-

• Prioritizing clicks

• Balancing search and display

# Understanding mobiles

# Cross platform measurement
# Targeting, view ability, broad safety and invalid traffic.

• Channels

# Affiliate marketing

# Display advertising
# E-Mail marketing

# Search engine marketing
# Social media marketing

# Social networking service
# In game advertising