Page 25 - Shaping A Sustainable Future

BettrBarista Pte Ltd

Introduction

Company Business With every Bettr cup of coffee, customers help to change

The Bettr Group is a speciality coffee company that lives by supporting social initiatives, including:
was founded in 2011. Bettr Group was Singapore’s first
certified B-Corporation, meaning that they meet very ● Nurturing direct trading relationships with our
high standards of verified social and environmental partner farms to optimize the commercial benefit
performance, public transparency, and legal to these farmers and their extended communities.
accountability to balance profit and purpose. Overall, it
means they help a global movement of using businesses ● Running vocational programs and micro-enterprise
as a force for good. Bettr Group has two speciality coffee opportunities for marginalized groups in Singapore.
brands, Bettr Coffee and Bettr Barista.
● Reducing our carbon footprint by repurposing and
Bettr Barista is a training academy that offers training, recycling materials into our coffee operations and
ranging from making simple coffee to becoming a using compostable/biodegradable/recyclable serve-
brewing or roasting professional. The training academy ware.
is also well known internationally as the number of
international students and teachers who travel to The Bettr Group is Singapore’s first certified B
Singapore to attend or conduct the courses is significantly Corporation, joining the ranks of over 2,900 B Corps
high. Lastly, Bettr Coffee is the retail and experiences across more than 150 industries in 60 countries. B Corps
brand for the Bettr Group; they have outlets at Khoo are unified by one common goal: redefining business
Teck Puat Hospital, Plaza Singapura and a cashless retail success and using it as a force for good.
bar at GovTech. Bettr Coffee usually sells its products
to various offices and 7-11 stores wholesale; they also The Bettr Group received the Best for the World
do coffee carts and countertops for events. There are (Community) Honouree in 2016, 2017, 2018, and
altogether five outlets in Singapore and around 60 2019 putting it in the top 10 per cent of all B Corps in
employees, including Headquarters and outlets. the community. The Bettr Group also won the 2017
President’s Challenge Social Enterprise of the Year
The heart of the business is a social mission to empower award, bagging the Social Enterprise Start-Up of the
vulnerable groups via a proprietary Bettr Holistic Training Year award in 2013.
Programme developed around coffee. This 4-month
vocational program focuses on marginalized women and
youth at risk, arming them with professional expertise
and life management skills that help pave the way for
long-term careers in the speciality coffee industry.

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