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Generational Design Strategies  Floor Plan & Design Considerations:  for fun. Make space for wine storage, coffee



              •  Smaller homes with plenty of storage.              centers, beverage coolers and, of course, a
 Designs that Appeal to Both the  Millennials don’t generally have a lot of money,   great center island.

              nor are they interested in accumulating               •  Pay attention to the great room.  People want
 Baby Boomer & Millennial Generations.  “stuff,” and Boomers are looking to downsize.    a space to relax and be themselves. Boomers

              Millennials and Boomers alike highly value            who’ve worked hard for years feel they’ve
 Today, Baby Boomers and Millennials make   experience, travel and creating memories.    earned the right to have what they want in a
 up the largest demographic in the nation. Over   So, while smaller homes appeal to both   home while Millennials were raised to feel they
 the next decade, these two demographics are   generations, they are not willing to compromise   deserve it all!  The Millennial buyer doesn’t want
 expected to dominate the housing market as they   space for the special treasures they’ve collected   what everyone else has.  They want to do it their
 prepare to purchase new homes. You’ve heard   along the way.       way, to express their individuality and define the
 the differences and the similarities of these two                  space to fit their personality. The Boomer buyer
 gargantuan buying segments, but have you really   •  Focus on great kitchen space. If you’ve   wants seating for family and friends while the
 looked at any of the design specifics and visual   ever hosted a party, you know that everyone   Millennial may choose to position their workout
 opportunities to help sell successfully to them?   eventually gravitates to where the food and
                                                                    equipment or bike near the TV or use alternative
 By incorporating sensible design features, along   drinks are!  Boomers and Millennials seek out   methods of seating. Design your great room to
 with wow-factor solutions that pack a punch, you   homes with fantastic kitchens optimized for   serve many functions.
 can effectively appeal to both target markets,   entertaining. Both desire easy maintenance and
 giving them exactly what they need based on their   efficient use of space because neither wants to   •  Outdoor living is a premium. Whether large or
 similarities and the lifestyle they strive to achieve.   spend a lot of time cleaning with little time left   small, these spaces can bring an additional
 NAHB Summer Issue 55+ Housing                                                                 NAHB Summer Issue 55+ Housing
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