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TOP HOME
TECHNOLOGY
FEATURES
According to the latest edition of NAHB’s study, What Figure 1 also shows that three of the four most
Home Buyers Really Want, 46 percent of recent and wanted features are security-related: along with a
prospective home buyers want a security camera in security camera, a video doorbell and a wireless
their home, more than any other home technology home security system are wanted by at least 40
feature listed in the survey. The study is based on a percent of home buyers. However, at most 21 percent
survey that asks recent and prospective home buyers of home buyers currently have any one of these
(people who bought homes in the previous three technology features installed, indicating that there is
years or are planning to do so in the next three years) market growth potential for these items. In contrast,
about the features that they would like in a home about the same share of home buyers who want a
and a community. Figure 1 displays the top 10 most programmable thermostat (44 percent) have one
wanted technology features as well as the share of already installed (41 percent).
home buyers who currently have each particular Four other home technology features are desired by
feature. at least a third of buyers: a multi-zone HVAC system
(39 percent), a lighting control system
(36 percent), and a wireless home audio
system and central vacuum system (both
wanted by 33 percent of home buyers). An
energy management system/display and
a smart washer/dryer (controlled remotely)
are wanted by 31 percent of home buyers
each. Few home buyers currently have any
of these items (14 percent of home buyers
at most), which also indicates that there is
room for growth in these product areas.
For more information on the home
technology features that home buyers
want, please visit BuilderBooks.com and
download the latest edition of What Home
Buyers Really Want.
NAHB MAY 2019
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JUNE 2019 | GREATER SAN ANTONIO BUILDERS ASSOCIATION
