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Personality, Self-Concept and Self-Presentation of Adolescent Facebook
Users in Selected Campuses of Cavite State

Cherry Ann V. Condino and Jeisle S. Dacuya

Cavite State University-General Trias City Campus, General Trias Cavite

Two trending and interesting subjects-Adolescents and Facebook are
collaborated to form a seasonal study. A quantitative-descriptive correlational
study was conducted with a principal aim which was to know if personality and
self-concept are predictors of self-presentation. Participants were adolescents

aged 16-19 years old and were an active Facebook users from the selected
Cavite State University (CvSU) campuses in Bacoor, Imus, Cavite City, General
Trias and Trece Martires. Purposive Sampling was used in choosing and
gathering participants. To start with, researchers identify first the demographic
profile of the participants including the number of their friends in

Facebook and their usage of the said application. Personality, self-concept and
self- presentation of the participants were determined, too. Adolescents (N=77)
participated and answered the following questionnaires: Big Five Inventory
(BFI), Self-Concept Clarity Scale and Self-Presentation on Facebook
Questionnaire. All data were gathered, computed and analyzed, through
Pearson – r results show that personality is not related to self-presentation (co-
efficient 0.166, P-Value 0.149). However, self- concept has significant

relationship with self-presentation (co-efficient -0.234, P- Value 0.041). The
way adolescents perceived themselves affect the way they present online. It is
recommended to give more in-depth analysis, time and attention in using
personality as variable. Moreover, its sub scales could be used individually
as a variable like what most of the previous studies did where they got
more justified results. Having considered all gathered data and results,

researchers have been able to give recommendation to the adolescents
themselves, to the parents, to the university itself including all other schools,
and to the future researchers. Adolescents should read articles, journals and
researches especially those that talked about them so that they could gain
knowledge and awareness in the midst of identity searching and role
confusion. Parents should also be aware of self-presentation among adolescents
online even offline. They are the most responsible in this stage of their

child/children. As said to be the second parents, schools and universities
should conduct seminars and colloquiums that open doors for different
researches and give information of awareness which benefit the students. Future
researchers could conduct another study related to this with other variables
connecting to self-presentation, different sampling, locale and criteria for
CAVCAVITE STATE UNIVERSITY-
participants.
T3 IN-HOUSE REVIEW 2018