Page 13 - Microsoft Word - MARK BOYD BUSINESS PLAN PART REVISITED

8.2 Services

The services and prices the business intends to offer are as follows (as provided by Mark Boyd)

 Retails , Agricultural and Commercial Tyre sales and fitting
 Wheel Alignments (4Wheel Computerised)

 Puncture Repair
 Exhaust supply and fitting
 Brakes

 Servicing
 Callout service
 Collect and deliver service

Customers will make use of this service for its convenience; they will save time and energy by
having their cars tyres checked and fitted in a warm inviting environment or if they wish use the
collection and delivery service Instead of waiting in a Tyre Depot while their car has tyres fitted

MB Tyre and Auto Centre will fit tyre and service vehicles faster, more effectively and provide a
prestige service to all clients.

Competing service providers include the Tyre Retail competitors located within Ballyclare area.
Other competitors in Ballyclare include:

 Modern Tyres.
 Riverside Tyres (Small business selling part worn tyres)
 W.M Tyres
 ……………………………….

MB Tyre and Auto Centre's services will be not prone to risk because of changes in technology.

Changing consumer tastes and behaviour are potential risk factors.

Consumers change their purchasing habits or stop frequenting a business, often for no
apparent reason. They may lose their cars; switch to new competitors; etc.
Substitute services may be viewed as individuals performing their own servicing. Since
people take their cars to tyre fitting companies for convenience, substitutes do not present a large
threat to the livelihood of the business.

If properly disposed of none MB Tyre and Auto Centre’s input materials pose a threat to the
environment. .

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