Page 17 - Microsoft Word - MARK BOYD BUSINESS PLAN PART REVISITED

MB Tyre and Auto Centre's main competitive advantage is found in the fact that its market is
underserved. Competitors in the area provide poor service quality and certainly none have the level of
service we will offer
This gives the business the advantage of undiluted market share and a large client base.

8.7 Comparative Advantages

Factors specific to the market that makes it more likely for the business to increase its market
share is related to the needs of an underserved market and the accessible business location.
If these structural characteristics no longer existed, a significant amount of business would be
lost, and market share would be diluted among many competitors. Intellectual property rights
are not applicable to the business.

9. Technical Review

9.1 Service Delivery Process

The production process as a whole consists of obtaining input materials, receiving customers'
cars for service, using the input materials to supply and fit superior products
All products recommended will be quality products with a guarantee of quality

Staff required in the business's service delivery processes entails persons fit the tyres and in
addition we will wash, clean, vacuum customer cars.
A diagrammatic exposition of the process follows:
Critical points in the service delivery process entail using quality input products designed for
cars, making sure of the customer's service requirement, and fast service times.

Hand back
Vehicle and Customers
Receive
received
payments Car

Perform the
Requested
Service

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