Page 2 - TD19_eCase Study_Sofitel

OVERVIEW

Sofitel, a part of the esteemed Accor Hotels Group, is the only French luxury hotel brand with a
presence on five continents with 120 addresses, in almost 40 countries. Sofitel Hotels & Resorts are the
luxurious interpretation and answer to the modern luxury traveller’s quest for the good things in life.
Each Sofitel draws inspiration from local culture and tradition, offering a one-of-a-kind experience for
consumers who expect and appreciate beauty, quality and excellence.

Located in the heart of Hastings Street, Sofitel Noosa Pacific Resort is the only 5 star hotel in Noosa
that offers a genuine experience of the French ‘art de vivre’. Offering 176 studios, suites and villas, you
can discover a world of shopping and dining experiences, indulging in their spas or Noosa’s pristine
beaches.