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RAISING REVENUE


        AND ROOM NIGHTS                                                 FIND OUT MORE ABOUT OUR EXPERTISE





        Since forming a partnership in 2013, Traff1k™ D1g1tal has continued to deliver results for Sofitel Noosa
        Pacific Resort by improving their direct bookings and search engine rankings. Previously known as the
        Sheraton Noosa, the change of ownership to a Sofitel branded resort required a change in direction and
        focus with digital marketing. Utilising Hel1um®, Traff1k’s artificial intelligence & business intelligence
        algorithms incorporating SEO Maturity, the year on year growth for search results and direct bookings
        continues to increase. The end result being increased direct revenue and yield.



              Brand & non-brand keyword research:                     Initial optimisation of the website:
              Extensive research into keyword trends,                 Involves aligning the website with high
              competitors, consumer behavior, demand                  demand search terms; a core focus being
              and intent. Traff1k™ D1g1tal reviews                    to rank above the fold (top 5 places) for
              historical conversion data to identify                  keywords which convert at a rate of 80%
              those which are more qualified to convert,              or greater.
              delivering the highest possible ROI.


               Increase website visibility (long term
               strategy): With the goal to achieve
               position #1 in Google organically, 185
               factors are monitored on a daily basis to
               determine trends, demand and rankings.
               Tactical adjustments are then made to
               the on/off page strategy based on this.
               This is part of a long term Search Engine
               Marketing strategy with Traff1k™ D1g1tal.








        RESULTS




                          +97%                           +31%




                          AVE REVENUE                                                  +38%
                              GROWTH        1           ROOM NIGHTS            2
                                                                                         BOOKINGS          3


             1  Ave month on month increase in revenue generated through microsite April 2018-March 2019 , Accor Direct Web Lever Report, Gross Bookings.
     2  Ave month on month increase in room nights booked through the hotel microsite April 2018-March 2019, Accor Direct Web Lever Report, Gross Bookings.
           3  Average month on month growth in bookings through the hotel microsite April 2018-March 2019, Accor Direct Web Lever Report, Gross Bookings.





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