Page 2 - TD19_eCase Study_UHL

OVERVIEW

Universal Homes is one of New Zealand’s largest, most established, stable and trusted building
companies, celebrating 60 years building experience in New Zealand. They are committed to
continued innovation, design excellence, value for money and future proof building solutions. ‘The
Living Difference’.

Traff1k™ D1g1tal’s client brief was simple. Take one of New Zealand’s most iconic and well-respected
building companies into the digital age and compete head-to-head in the real estate marketing
channel online. A modern brand feel, a ‘Living Difference’ market positioning, fast moving online
listings and a comprehensive revamp of the entire sales and marketing material across all consumer
touch-points has repositioned this company at the forefront of its industry category – Real Estate.