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B2B CRM &


        EMAIL MARKETING                                                  FIND OUT MORE ABOUT OUR EXPERTISE





        This specific challenge was to build a robust CRM & email marketing system, that would;


              •   Send a thank you for visiting email to every person who visited a Universal Homes Showhome
              •   Conform to “Help us go Greener” standards by removing all print material from Showhomes
              (including individual property brochures, estate brochures, floorplans and corporate brochures
              etc.) and incorporating this to e-material for airdrop, email, social share interactions etc.
              •   Email templates needed to comply with Universal Homes brand standards, however visually reflect
              the Showhome each visitor had visited, in the estate they visited, by the New Home Consultant they met
              •   Send monthly estate email marketing to Showhome visitors and new residents
              •   Send quarterly Universal Homes company marketing material and generic updates
              •   Send ad hock “new release” emails, notifying persons of new homes just released, within the
              users specified criteria
































        RESULTS




             +7200% INCREASE IN DATABASE SIZE

             -BOUNCE BACKS, WITH MORE ACCURATE DETAILS GAINED FROM THE CUSTOMER
             +AWARENESS +SALES
                  •   Increased awareness with visitors able to share information quickly and easily with
                  friends and family
                  •   Increased sales with speed to market
                  •   Customer lifecycle marketing implementable following Showhome visit

             ELIMINATION OF PRINT BUDGET






        UNIVERSAL HOMES CASE STUDY                                          CHECK OUT OUR LATEST PROJECTS
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