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IMPACT ON BOTTOM LINE




        Improved user experience saw a reduction in bounce rate, improvement in time on site and pages per
        view and a 4-fold increase in conversion rate in all markets.
        Improvement in page load speed from 11+ seconds down to 4.1 seconds saw improved visibility, click
        through rate, bounce and conversion rate.



        FUTURE PROOFING INITIATIVES




        As part of ongoing support Traff1k™ D1g1tal are supporting Uppercut Deluxe in:


            • Integrated strategy to improve
            customer retention and lifetime
            value, drive repeat visits and
            improve repurchase rate
            • Implementation of a
            Subscription Replenishment
            Model
            • Ongoing conversion rate
            optimisation
            • Full Hel1um Stratospheric
            offering


















        RESULTS




        Working with Uppercut Deluxe as a partner under an Agile Project Methodology, Magento 2 was
        identified as a suitable future proof technology platform due to its multi-currency, multi-language
        capabilities, that would suit Uppercut Deluxe planned marketing initiatives.
        Design and development commenced concurrently, with Traff1k™ D1g1tal launching the new website,
        across 4 countries in 3 weeks:
                 • Mobile first wireframes and website designs serving 4 geographic markets (AU, US, UK and EU)
                 • Magento 2 – eCommerce Platform
                 • Hosting, Ongoing Maintenance & Support Package to ensure website was maintained to the
                 most recent stable version





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