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IMPACT ON BOTTOM LINE
Improved user experience saw a reduction in bounce rate, improvement in time on site and pages per
view and a 4-fold increase in conversion rate in all markets.
Improvement in page load speed from 11+ seconds down to 4.1 seconds saw improved visibility, click
through rate, bounce and conversion rate.
FUTURE PROOFING INITIATIVES
As part of ongoing support Traff1k™ D1g1tal are supporting Uppercut Deluxe in:
• Integrated strategy to improve
customer retention and lifetime
value, drive repeat visits and
improve repurchase rate
• Implementation of a
Subscription Replenishment
Model
• Ongoing conversion rate
optimisation
• Full Hel1um Stratospheric
offering
RESULTS
Working with Uppercut Deluxe as a partner under an Agile Project Methodology, Magento 2 was
identified as a suitable future proof technology platform due to its multi-currency, multi-language
capabilities, that would suit Uppercut Deluxe planned marketing initiatives.
Design and development commenced concurrently, with Traff1k™ D1g1tal launching the new website,
across 4 countries in 3 weeks:
• Mobile first wireframes and website designs serving 4 geographic markets (AU, US, UK and EU)
• Magento 2 – eCommerce Platform
• Hosting, Ongoing Maintenance & Support Package to ensure website was maintained to the
most recent stable version
UPPERCUT DELUXE CASE STUDY CHECK OUT OUR LATEST PROJECTS
