Page 2 - TD19_eCase Study_Helen Kaminski
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OVERVIEW
From humble beginnings thirty-five years ago, the Helen Kaminski brand has grown from one style
in one colour in one season in one country, to hundreds of styles across all seasons in many colours,
distributed around the world.
The diverse year-round headwear brand is featured in luxury department stores and boutiques in
Australia, the United Kingdom, France, the USA, Japan and Korea, as well as Helen Kaminski brand
stores in Sydney and Tokyo and in high end resorts globally. Worn by celebrities world-wide, Helen
Kaminski has become famous as a luxury accessories brand focuses on authenticity, design and
innovation.
