Page 3 - TD19_eCase Study_Helen Kaminski

ANALYSIS &

STRATEGY FIND OUT MORE ABOUT OUR EXPERTISE

With a strong brand and a reputation for quality, design, and innovation, Helen Kaminski needed to
reach a wider global audience. A lack of online visibility was holding the company back from increasing
its e-revenue, in turn, holding the company back from over-all growth. An approach of targeting
discretionary demand patterns, targeting all relevant product related terms within geographic markets,
identifying high volume and high consumer intent terms, was the way forward.

Traff1k™ D1g1tal recommended the deployment of an omni-channel strategy which utilised Hel1um.
Developed by ex-Google and Microsoft staff and supported by an Australian Federal Government
R&D grant, Hel1um has several world class components and utilises Artificial Intelligence to deliver
maximum return on investment.

Hel1um Boost was deployed, perfect for brands looking to gain more market share for their dollar.
Hel1um Boost’s powerful combination of organic Search Engine Marketing and Search Engine
Optimisation, paid search, landing page optimisation and dynamic local search gains greater market
share for our clients marketing investment.

RESULTS

+152% 10X

AUSTRALIA
TOTAL REVENUE RETURN ON
INCREASE INVESTMENT

+99.3% 18X

USA
TOTAL REVENUE RETURN ON
INCREASE INVESTMENT

*Comparison based on June 1, 2018 – Nov 31, 2018 vs June 1, 2017 – Nov 31, 2017. Source – Google Analytics

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