Page 34 - Construction & Architecture Update JAN-FEB 2018

REAL ESTATE Magicbricks

How India

searched for

homes in 2017

n Real Estate still remains a desirable

asset for all India
n 15 lakhs Indians actively searched to
buy property in 2017

n a year that was marked with a series of policy changes
to bring in more transparency, real estate remained
Ia desirable asset for Indians as more than 15 lakh
actively searched to buy property in 2017, revealed How
India searched for Homes in 2017 - A Magicbricks Report.
Magicbricks, India’s No.1 property site, analyzed
consumer behavior over the last 12 months and “How
India searched for Homes in 2017” captured interesting
consumer trends in 2017 and tackled the myth that real
estate buyers had exited the market due to aftereffects of
various policy level interventions during the year.
According to “How India searched for Homes in 2017,”
Maharashtra occupied the top spot with seven of its
localities outshining to be the most preferred localities
around the
country. New
Delhi remains
a winner when it comes to rented properties while Navi
Mumbai and Hyderabad are high on the buying meter.
Commenting on the comprehensive year-end report,
Mr. Prasun Kumar, Head-Marketing, Magicbricks, said:
“We have tried to capture consumer intent & behaviour
on our platform through ‘How India searched for homes
in 2017.’ In a year marked with several policy changes, the
fact that there were more than 15 lakh active searches
for a property in 2017 debunks the myth that buyers
have exited the market and establishes that Real Estate
continues to be a desirable asset for Indians.

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