Page 35 - Construction & Architecture Update JAN-FEB 2018
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Buyers in these top markets not only have preferences for type of house or size of house but
                 they are also particular about the floor. While cities like Mumbai, Navi Mumbai and Thane prefer to stay in

                             higher floors, Ahmedabad, Bengaluru and Kolkata mostly opt for the second floor.
                                     Delhi and Chennai remain the only cities that prefer the first floor.






                                                                         With prices remaining flattish over the last one year
                                                                        and demand-supply equation balancing out due to fewer
                                                                        project launches, it is certainly the right time for home
                                                                        buyers to invest in their dream home.”
                                                                         The  report  -  How  India  searched  for  Homes  in  2017
                                                                        –  also  reveals  another  interesting  consumer  behavior
                                                                        depicting that the residents are also especially particular
                                                                        about the type of property, down to the floor. Bengaluru
                                                                        is the one city open to mostly all building types. When
                                                                        it  comes  to  specific  choices,  Hyderabad  and  Chennai
                                                                        prefer  residential  houses,  plots  and  villas.  Multi-storey
                                                                        apartments  are  popular  in  Pune  and  Navi  Mumbai,
                                                                        whereas  Delhi,  Ghaziabad  and  Chennai  prefer  builder
                                                                        floors. Metro cities like Ahmedabad and Mumbai favour
                                                                        penthouses.
                                                                         Gurgaon  is  testament  to  the  fact  that  consumer
                                                                        preference  for  larger  houses  is  increasing.  Other  cities
                                                                        like Ahmedabad, Greater Noida, Hyderabad, Pune among
                                                                        others opt for a smaller 1000 sq. ft. Although the 500-
                                                                        750 sq. ft. carpet area option remains the most searched
                                                                        for carpet area in the country, especially in Maharashtra
                                                                        and Kolkata.
                                                                         Buyers in these top markets not only have preferences
                                                                        for  type  of  house  or  size  of  house  but  they  are  also
                                                                        particular  about  the  floor.  While  cities  like  Mumbai,
                                                                        Navi Mumbai and Thane prefer to stay in higher floors,
                                                                        Ahmedabad, Bengaluru and Kolkata mostly opt for the
                                                                        second floor. Delhi and Chennai remain the only cities
                                                                        that prefer the first floor.
                                                                         That’s not all; lifestyle habits too dictate how people
                                                                        choose  to  invest  in  properties.  According  to  the
                                                                        Magicbricks report, cities like New Delhi, Noida, Kolkata
                                                                        are  bachelor-friendly,  whereas  Ahmedabad,  Navi
                                                                        Mumbai  and  Mumbai  might  be  a  struggle  for  singles.
                                                                        Unquestionably,  New  Delhi  and  Kolkata  rank  high  for
                                                                        non-vegetarians,  and  Ahmedabad  is  a  city  perfect  for
                                                                        vegetarians. Also, having a pet in cities like Gurgaon, New
                                                                        Delhi, Noida is fairly acceptable, but Chennai, Bengaluru
                                                                        and Ahmedabad are so not pet-friendly.

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