Page 81 - Construction & Architecture Update JAN-FEB 2018

We are in the process
of strengthening our
core teams. We are

also looking to invest

heavily into technology
and leverage ideas
and big data while

designing our products.

Brief us about your latest completed projects,
ongoing projects and pipeline projects?
The Group has delivered more than 30 mn sq. ft. of residential
and commercial space in Mumbai, Goa, Alibaug. The company is
developing 10 projects with 5 mn sq. ft in the above-mentioned
cities. The luxury properties that the company is developing
are Sumer Trinity Vertical at Prabhadevi, Harbour Heights and
Harbour Centre at Mazgaon, Avenue 54 at Santacruz in Mumbai
region. The company is also developing Row Villas and residential
apartments in North Goa
The Group has also been highly active in the slum rehabilitation
scheme (SRA) space mainly in Chandivali, Mumbai.

Tell us the core business strategy or idea that Sumer
Group is following by keeping in mind and considering
the current market conditions, especially for the
future growth?
Considering the current market conditions, we are trying to working as per the present industry conditions. Also, RERA is now
focus more on our current projects. We are developing four focused on keeping and sustaining those who are performing. So
properties in Bombay and working on getting approval on the the ones who are not going to perform will see the impact of the
few more on-going projects. So we are focusing on executing market trends and processes. So all those who don’t want to be
projects where we feel that they are going to sell fast and the a player or not with a good performing team will be wiped out
tickets size is going to be in a very low number. So we are trying of the market in the future. Eventually, I think down the line, we
to focus on what are the market demands today and not just will see a very limited number of players in Mumbai. There will
only what we come out with. For example, the luxury segment be more area specific and area-centric players. So the players
has taken a hit nowadays as today people are looking for more who are experts in a particular zone will be leading and play
options. So, say, selling an apartment of over 10 crores is much better in the coming times. Therefore, if we see in an overall and
more challenging than selling the one under the budget of nutshell manner, today’s is a consumer market! So whoever is
5 crores. The customers want to see that when the project is going to develop a customer-centric approach will be retaining
completing and when the site will be fully developed. its position and growth in the market. We are following a simple
This current trend, though, is helping us in a way that, more vanilla scheme by trying to make a straight construction link plan
projects are getting completed and the market has taken a lead at a good market rate for the customers. We are planning to
for those who perform. It means whoever is going to perform finish and provide the project on time and making it affordable
will get the benefit than the one who delays in delivering and and equipped with all the required facilities and amenities.

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