Page 112 - Cambridge IGCSE Business Studies

Cambridge IGCSE Business Studies Section 2 People in business

An example of a person specification is shown in Figure 8.4.

Person Specification — Sales and Marketing Executive

Personality: Self-driven, results-oriented with a clear focus on high quality and business
profit. Reliable, tolerant, and determined. Able to get on with others and be a team-player.

Specific Job Skills: Excellent written communication skills. Understands the principles of
marketing and advertising cost-effectiveness. Experience of managing marketing agency
activities desirable but not essential. Must be an excellent face-to-face and telephone
communicator.

Computer skills: Must be adept in use of MS Office 2007 or later, particularly Excel and
Word, and ideally Access or similar database to basic level, internet and email.

Management Ability: Some people-management skills, experience and natural ability will
be useful.

Qualifications: Must be educated to ‘A’ Level standard.

Figure 8.4 An example of a person specification

ACTIVITY 8.2

Think of a job you might like to do when you have finished your studies. Write the ‘key duties’ section of the job description
for this job. Use the example of person specification in Figure 8.4 to write a person specification for this job.
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Advertising a job
EXPLORE!

Once the job description and person specification have been produced the business
Look in your local newspaper for
needs to advertise the vacancy.
a job advertisement.

Use your advertisement to If the job is to be filled using internal recruitment, then the advertisement could

complete the following tasks. be placed on the staff notice board, emailed to all staff, or included in a workplace
newsletter.
1 What is the name of the
If external recruitment is being used, then the advertisement could be placed
employer?
in local or national newspapers and specialist magazines. The choice of whether to

2 What is the job title?

use local or national newspapers to advertise job vacancies will often depend on the
3 What qualifications, skills nature of the job. If it is for middle and senior management jobs, or jobs requiring
or experience are they
a specialist skill, then advertising nationally will probably attract more, better
looking for?
quality, applicants than local advertising. Unskilled or semi-skilled job vacancies
4 What is the wage or salary?

Does it mention a figure or will probably be filled from the local population, so there is no need to advertise

just give a description? nationally. This is an important decision to make because advertising in national

5 Are they offering any fringe newspapers is always much more expensive and would be a waste of money if the

benefits? job is likely to be filled by a local applicant.
6 How do you find out more
information?
7 How do you apply for
the job?