Page 339 - Cambridge IGCSE Business Studies
P. 339

26: Business and the international economy




                EXAMPLE


                Jing Chen is in the garment business in Singapore. He exports garments from Singapore to the USA. If the exchange
                rate between the Singapore dollar (SGD) and US dollar is 1 SGD = 0.78 USD, an export of garments from Singapore
                worth SGD 1,000 will cost 780 USD (to an importer in the USA).
                   If the SGD depreciates and the exchange rate falls to 1 SGD = 0.71 USD then an export of 1,000 SGD costs
                710 USD (to an importer in the USA). So the depreciation in the exchange rate leads to a decrease in export
                prices in other currencies. Since exports are relatively cheaper overseas, this should increase the demand for
                them by importers.






                 KEY TERM                      Effect of appreciation of currency on exporters
                                               A currency is said to appreciate if the value of the currency increases with
                 Appreciation:  a currency is said   respect to another. When this happens, the exchange rate of that currency rises.
                 to appreciate if the value of the


                 currency increases with respect to   The table below explains how a rise in exchange rate affects businesses and the
                 another currency.             country as a whole.



                                    Impact on                                            Impact on
                                    businesses                                            country


                       Impact on                 Impact on         •  More imports may lead to    •  A fall in exports may result in
                       importers                 exporters            decrease in the balance of       a fall in GDP and unemploy-   337
                                                                     payments.                   ment in the affected sectors.
              •  Imports will appear to be    •  Exports are relatively more    •  Local businesses compete with
                cheaper.                    expensive overseas; this may       cheaper imported goods and
              •  Businesses selling imported       decrease their demand.       reduce costs and selling price.
                 goods or relying on imported    •  Businesses which export may       This may reduce inflation.
                 raw materials will benefit from       suffer from reduced sales; if so
                reduced costs.              then exporters may choose to
                                            cut their prices, reduce output
                                            and cut back employment
                                           levels.
              Figure 26.3 Effects of exchange rate appreciation




                EXAMPLE


                Let’s return to Jing Chen and his garment business in Singapore. He exports garments from Singapore to the USA. If the
                exchange rate between the Singapore dollar (SGD) and US dollar is 1 SGD = 0.78 USD, an export of garments from
                Singapore worth SGD 1,000 will cost 780 USD (to an importer in the USA). If the SGD appreciates and the exchange rate
                rises to 1 SGD = 0.81 USD then an export of 1,000 SGD costs 810 USD (to an importer in the USA). So appreciation in
                exchange rate leads to an increase in export prices in other currencies. Since exports are relatively more expensive
                overseas, this may decrease the demand for them by importers.




                                               An appreciation in exchange rate makes it harder to sell overseas. Essential items

                                               generally do not get affected by fluctuations in exchange rate.
   334   335   336   337   338   339   340   341   342   343   344