Page 27 - 2017 Edition Staff Handbook

HLA hosts four online marketing campaigns a year - one per quarter. The purposes of these events is to increase traffic to our various social media platforms. These week-long campaigns are filled with daily giveaways &
contests for our families and often line up with our pre-registration promotions. During these campaigns, HLA hosts a Live Event via our Facebook account. These Live Events will either be a live chat event or a Facebook Live Video event. They will be on Thursday of the campaign week, and will take place from 6pm-8pm CST. For these HLA Live Events, the Events Planner will ask staff and counselors to participate based on the
need of the event and availability.