Page 2 - Jargon and Events Sheet

JARGON

SHEET

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TERMS DESCRIPTION JARGON TYPE

121 One to one - a personal meeting with your line manager. Internal

ADS Account Development Summit - a meeting between key people working Internal
on a client’s account to help manage it and update management on progress.

At Risk Meeting every Tuesday morning to track clients who have not paid and Internal
therefore should not be worked on.

CF Citation Flow - A metric from Magestic that is used to assess websites. Internal

Chomper Sales term for a company with no money who are likely to waste your time. Industry

CPA Cost per acquisition - the amount it costs (usually in media spend) to Internal
attract a sale.

CPC Cost per click - the price that is paid for each click on a PPC advert. Industry

CPL Cost per lead - The amount it costs you to attract a lead – this might be Industry
filling in a form on your site – e.g. enquiring about a car.

CPL Cost per link - the total cost of acquiring a link to a client's website. Industry

CRM Customer Relation Management - IDHL's internal system containing all client Industry
data.

CRO/LPO Conversion Rate Optimisation/ Landing Page Optimisation - increasing a Industry
web page's ability to increase traffic and convert visitors to customers or leads.