Page 3 - Jargon and Events Sheet

TERMS DESCRIPTION JARGON TYPE

DA Domain Authority - a metric used by Moz to assess websites. Industry

DME Digital Marketing Executive. Internal

F2F A face-to-face meeting. Industry

GTM Go to meeting. Industry

LTAS Long Tail Acquisition Strategy - a type of contract we offer based on select Internal
number of phrases that a client wishes to target. Varients of this contract
(below) are now more commonly used.

Long Tail Acquisition Strategy – Disclaimer - a contract for clients that may be at
LTAS-D risk of a manual or algorithmic penalty. If they elect not to take a LTAS-R contract, Internal
we provide a disclaimer that basically says we cannot be held responsible for a
penalty.
Long Tail Acquisition Strategy Phrase Independent - a development of the
LTAS-PI standard LTAS contract. We track numerous phrases and expectations are set on Internal
positive growth through traffic, rankings and conversions – rather than just the
performance of several.

LTAS-R Long Tail Acquisition Strategy – Recovery - remedial work helping a client’s site Internal
recover from an algorithmic (Penguin or Panda) or manual penalty. No ranking or
traffic expectations are usually set under this contract.

MWA Monthly Win Analysis - a regular meeting to dicuss where a client is classified. Internal

NDA Non-Disclosure Agreement - an agreement between the company and client Industry
about keeping information confidential. E.g. Some clients request we do not
discuss that we work with them.

ON HOLD Pausing work on a client's account, for example if they have not paid or if we Internal
are waiting for a new order to be finalised.

PPC Pay Per Click - an advertising model where a website is paid for each click Industry
that an advert receives.

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