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STRATEGY

Events
Promotions

JULY OCTOBER

TOPS & SPORTS BRAS YOGA SPORTS BRAS PANTS

• Emails blasts • Emails blasts • Emails blasts (+ retargeting • Emails blasts (+ retargeting
strategy)
strategy)
• Sponsored & organic social
• Sponsored & organic social
COMMODITY • Inspiring store windows • Inspiring store windows • Inspiring store windows • Inspiring store windows
• Sponsored & organic social
• Sponsored & organic social
media
media
media
media
• In-store events: live in-
• Micro videos focusing on
window yoga
• Micro videos focusing on bras
pants
• PR push
• PR push
• PR push
• Fit session event in-store
• Revamped Hyba.ca web page
• Revamped Hyba.ca web page
• Influencer content push • VIP event in-store
• Influencer content push
BRAND BRAND RECOGNITION
(see A. Brand marketing plan p.4)
Initiatives
Brand
Marketing

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