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STRATEGY : 8. WEB

HAPPY PLACE EXPERTISE
• Revamped visuals showcasing the “Happy Place” • New confi guration for the pants page to illustrate the vast variety of
• Editorial content refreshed to refl ect the “Happy Place” product and enhance the customer experience with an enhanced
• “About us” page redesigned to better refl ect the new brand DNA navigation
• New page: “Become a Hyba ambassador” • Addition of micro videos promoting commodities (pants & sports bras)
• Revamped sports bras page

SEASONNAL CHANGES // FALL 2017
LANDING PAGE // 5 SHOTS HOME PAGE ACTIVITY SECTION PANTS PAGE BRAS PAGE
*Mockup available in French only. *Mockup available in French only. *Mockup available in French only. *Mockup available in French only.

NOUVEAUTÉ

LOREM
IPSUM UT
DOLOR

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