Page 10 - HYBA_Store_PK Fall 2017_EN

STRATEGY: 5. ENGAGEMENT:
#HYBAHAPPYPLACE INSTA CONTEST

RÉCAPITULATIF PIÈCES À PRODUIRE
• #hybahappyplace Instagram contest presented in-store
TOOLS • Contest promoted through infl uencers
COMMUNITY BOARD
CO M M U N I T Y B OA R D CO N CO U R S _ 3 0X 1 4 P O C A B I N E H A S H TAG D ÉCO U P E _ 1 5 X 1 . 4 P O
CO M M U N I T Y B OA R D D ÉCO U P E _ 2 8 x1 3 . 5 P O
#hybahappyplace
8 0 P O L A R O I D S
M O N TAG E M I R R O I R 3 0X8 4 P O

#hybahappyplace
6 0 P O L A R O I D S
RÉCAPITULATIF PIÈCES À PRODUIRE
CO M M U N I T Y B OA R D H A S H TAG _ 2 2 . 2 5x3 . 2 5 P O
#hybahappyplace X4
#hybahappyplace
CO M M U N I T Y B OA R D CO N CO U R S _ 3 0X 1 4 P O C A B I N E H A S H TAG D ÉCO U P E _ 1 5 X 1 . 4 P O
CO M M U N I T Y B OA R D D ÉCO U P E _ 2 8 x1 3 . 5 P O
CO M M U N I T Y B OA R D P O L A R O I D _ 3 . 5x4 . 2 5 P O >> FROM JULY 24TH TO SEPTEMBER 30TH #hybahappyplace
INSTAGRAM
Amélie Beaumont CONTEST
HERE’S YOUR CHANCE
Camille DG
TO WIN A $50 GIFT CARD! #hybahappyplace
How to enter:
1. 2. Tag it with #hybahappyplace
HYFALLCB2412E #hybahappyplace
X8 0 #hybahappyplace
VISUALS M O N TAG E M I R R O I R 3 0X8 4 P O
#hybahappyplace
HYFALLCB 10 C A B I N E C L I N G CO N CO U R S _ 1 1 x5 . 5 P O
#hybahappyplace
C A S H D E S K _ 1 1 x17 P O
#hybahappyplace
CO M M U N I T Y B OA R D H A S H TAG _ 2 2 . 2 5x3 . 2 5 P O
#hybahappyplace
#hybahappyplace X4
#hybahappyplace
#hybahappyplace
7 2 X4 8 P O CO M M U N I T Y B OA R D P O L A R O I D _ 3 . 5x4 . 2 5 P O >> FROM JULY 24TH TO SEPTEMBER 30TH
INSTAGRAM
Amélie Beaumont CONTEST
HERE’S YOUR CHANCE
Camille DG
TO WIN A $50 GIFT CARD!
How to enter:
1. Snap a photo of yourself wearing your fave Hyba outfit
2. Tag it with #hybahappyplace
HYFALLCB2412E
X8 0 7 2 X 7 2 P O
HYB A _ FA L L 2 0 17 C A M PA I G N _ CO M M U N I T Y B OA R D / CO N CO U R S • In-store community board + at the cash desk
MEDIA • Infl uencers
#hybahappyplace
SUPPORTS • Sponsored + organic social media support HYFALLCB 10 C A B I N E C L I N G CO N CO U R S _ 1 1 x5 . 5 P O
• Email blasts
HYB A _ FA L L 2 0 17 C A M PA I G N _ CO M M U N I T Y B OA R D
C A S H D E S K _ 1 1 x17 P O
DATE Starting week of July 24 through EOW Sept. 30 th
th
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HYB A _ FA L L 2 0 17 C A M PA I G N _ CO M M U N I T Y B OA R D / CO N CO U R S