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STRATEGY: 4. #HYBAHAPPYPLACE INTRODUCTION
• Infl uencer usage on social media
• Hyba usage on social media, in videos and online
TOOLS
• Store usage in windows and on the community board
VITRINE $$$
COMMUNITY BOARD
8 0 P O L A R O I D S
6 0 P O L A R O I D S
TOPS AND
SPORTS BRAS
30 OFF
#hybahappyplace %
VISUALS #hybahappyplace #hybahappyplace SPORTS BRAS
TOPS AND
#hybahappyplace GO TO YOUR HAPPY PLACE
#hybahappyplace
#hybahappyplace
#hybahappyplace
#hybahappyplace
#hybahappyplace
7 2 X4 8 P O
HYB A _S U M M E R 2 0 17 C A M PA I G N _ CO N C E P T V I T R I N E _ S U M M E R 1
#hybahappyplace
7 2 X 7 2 P O
DATE Starting week of July 24 through EOW Sept. 25 th
th
HYB A _ FA L L 2 0 17 C A M PA I G N _ CO M M U N I T Y B OA R D
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