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STRATEGY : 3.b. PROGRAM AMBASSADOR DEVELOPMENT

POTENTIAL INFLUENCERS POTENTIAL AMBASSADORS

• 3 Toronto infl uencers: • Current:
- Zehra Allibhai - Alyssa Marsillo
- Christina - Laura De Sanctis
TOOLS - Marlie Cohen - Marie-Ève Guay
- Coco Finaldi
• ( 1 Montreal infl uencer: • Aim to recruit 30 pro ambassadors by September
- Samantha E. Cutler) • Create a landing page on the Hyba website that speaks to
the Hyba ambassador community

Zehra Allibhai Christina Alyssa Marsillo Christina
@zakkukbhai @theathletarian Montreal Laura De Sanctis
54.6K - Toronto 15K - Toronto • Naturotherapist and Wellness Coach Toronto
• Fitness Infl uencer • Runner • Yoga, meditation, and energetic therapies • Holistic Nutritionist, Digestive Health Coach,
teacher
and Fitness Instructor
• Family Certifi ed Trainer & Fitness • Fitness Infl uencer • Studios: Moksha Laval & Centre Yoga Santé • Laura specializes in coaching women on
Instructor digestive issues, weight loss, and pregnancy
VISUALS

Marlie Cohen Samantha E. Cutler
@kale_and_krunches @ksamanthaecutler Marie-Ève Guay Coco Finaldi
20K - Toronto 22.6K - Montreal Montreal Montreal
• Hot yoga instructor at Moskha Vaudreuil
• Yoga mentor
• Infl uencer • Infl uencer • Dance instructor (diff .locations) • Wellness & Lifestyle coach
• Fitness, nutrition, wellness & travel • Health & Wellness Blogger • Thai Yoga Massage Therapist
• Health coach • Personnal Trainer
DATE Sept Sept - Oct

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