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EMOTIONAL
BRAND STRATEGY
After almost two years of existence, Hyba has established its own reason for being. Hyba helps its customers
get to their happy place through their exercise of choice, no matter what activity or level of intensity. Hyba will
be there for all of these women.
This moment of total well-being is what we like to call the “Happy Place”. It’s a place, a feeling, a boost of en-
ergy, a “me” moment… It’s all that, all at once. It’s the euphoric feeling that we get during or after working out
— we feel good, happy and proud! That’s our “Happy Place”.
As was presented to you a few months ago, we wish to expand Hyba using this emotional brand strategy.
We want our customers to get this feeling through Hyba, whether it’s through our actions, sales points, visuals,
products, teams.
So be prepared to help our customers reach this euphoric feeling through your own gestures, words and
advice! Help them go to their Happy Place with Hyba.
#hybahappyplace
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