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STRATEGY: 2.a. VISUAL INSPIRATION






                                    FALL CORPORATE VIDEO CAMPAIGN                            FALL CAMPAIGN PHOTOS

                                    • “Go to your happy place”                               •  Inspiring photos showcasing the “Happy Place” as well
                                    • 60-second video                                         as the brand’s pillars: Accessible / Inspiring / Expert
                    TOOLS           •  Showcase the “Happy Place” feeling and inspire women   •  Models + infl uencers
                                      to reach it with Hyba















                   VISUALS











                                    •  Sponsored social media campaign (FB + Insta)          • Hyba + Reitmans website
                                    • YouTube                                                • Email blasts (3/week)
                                    • Hyba.ca landing page                                   • Windows & in-store visuals
                    MEDIA                                                                    • Organic social media posts (FB + Insta)
                 SUPPORTS                                                                    • PR lookbook








                      DATE          Starting week of July 24  through EOW Sept. 25           Starting week of July 17  through EOW Sept. 25 th
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