Page 7 - HYBA_Store_PK Fall 2017_EN

STRATEGY: 3.a. CURRENT AMBASSADORS

TESTIMONIAL VIDEOS AMBASSADOR CONTENT

• 2 videos of our 2 ambassadors speaking • Current hashtags still valid : #hyba #hybactivewear #hybasport
about their “Happy Place”: #hybaambassador
- Amélie Beaumont (professional) fi nding • Introducing the new Fall 2017 hashtag #hybahappyplace
her “Happy Place” through teaching - Promotion of the Instagram contest ‘‘Happy Place’’ on ambassadors’ Instagram
yoga - Each ambassador will share her own story about fi nding her own Happy Place
TOOLS - Camille DG (sport enthusiast) • Promo codes promoted by each infl uencer : 20% off - 2x per month
fi nding her “Happy Place” through • Ways of promoting Hyba’s new collections:
her training - By presenting new fi tness routines each month
• 2 x 60-sec. videos + 1 full 1:30 video - How to keep active as a busy mom/professional
- Pants & Bras focus : PK on technicality of each star product
- Any other fi tness-related topic relevant to the brand

VISUALS
CAMILLE D.G. AMÉLIE VIRGINIE ROY MELISSA SARAH
@camille_dg BEAUMONT @virg_roy OFFNER COUTURE
51K - Montreal @ameliebeau- 21.4K - Montreal @melsays @sarahcout
• Infl uencer montyoga • Infl uencer mom 14.5K - Vancouver 86.8K - Quebec
• Travel, fi tness & Quebec • Fashion & lifestyle • Infl uencer, content • Infl uencer
fashion • Yoga instructor blogger creator & personnal • Fashion & lifestyle
• Founder of Le Ca- • Owner of studio trainer blogger
hier blog Yoga Fitness • Travel & fi tness

• Sponsored social media campaign • Organic social media posts (FB + Insta)
MEDIA (FB/Insta) • Ambassadors’ + infl uencers’ social media platforms and blogs
• YouTube
SUPPORT • Ambassadors page
(Amélie Beaumont + Camille DG)

DATE Starting week of July 24 through
th
st
EOW Sept. 25 th Starting 1 week of August through EOW Sept. 25 th
- 7 -