Page 7 - Runway Combined Feb 23

Strategy

Create an omni message to help us highlight the star items back in stock. These will be used to help customers
identify their favourites from previous collections that have been brought back by popular demand.

BACK How to use it

Instructions on where, when and how to use the Back in Stock signage will be in your monthly planogram.

Where: Every month, commodities will be identified in the planogram. Please make sure to only use the signage
IN STOCK refrain from using the signage.
on the communicated commodities. Note: we may opt not to highlight any commodities. In this case, please

When: The Back in Stock signage should only be used on the identified commodities as indicated in the
planogram. Each flip, the Back in Stock signage should be removed from the previous commodities, and put on the
newly identified commodities.

How: Hang the Back in Stock signage around the hanger of the front-facing identified commodity. Make sure to
always reference your planogram to obtain all the details on this new signage.
PSST..
BACK

IN STOCK
Sold Out Commodities
..FOR NOW!

In the event that the commodity identified in the planogram is sold out, simply remove the signage from the floor.