Page 9 - Runway Combined Feb 23
P. 9
THE CURVY FIT
Customers are asking more and more for the curvy fit –
and to help facilitate the navigation between both fits,
we have created in-store signature and curvy
destinations. The first will live in zone one, while the
latter will live alongside Ashley Callingbull, the face of
our curvy fit, in zone three.
To help further educate our customers, our digital stories
will highlight the two different fit offered, with a special
spotlight on the curvy destination for office pants.
