Page 2 - BrandBookDSM_EN
P. 2
INTRODUCTION As the pace of business People are emotional,
quickens and the number intuitive beings. They
of brands multiplies, it’s turn to brands that speak
customers, not companies, to them and reflect
who decide which brands their beliefs. Retail is
live and which ones die. no longer just about
An overabundance of the stuff we make, but
about the stories we tell.
look-alike products and
me-too services is forcing Brands with authenticity
customers to search for thrive. Great brands
something, anything, to tell stories we believe.
help them separate the
winners from the clutter. This is our story.
REITMANS BRAND BOOK 02 CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
