Page 25 - BrandBookDSM_EN
P. 25
Women that are well-rounded
involved
humble
collaborative
global-minded
risk takers
compassionate
Who
Inspires
Their peers They guide their
decision-making
Them (friends & family) process when it comes
to new trends or specific
items and how to put
them together.
THE REAL–LIFE INFLUENCERS
Sales They guide their
choices and provide
associates useful styling tips.
REITMANS BRAND BOOK 24 CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
