Page 22 - BrandBookDSM_EN
P. 22

Their first priority is versatility.



                                                                                                             They like to have the option to


                                                                                                             dress their clothes up or down.










                        HOW THEY MAKE THEIR















                       Fashion




















                       Choices                                                                               Versatility                         Style                   Comfort









                                                                                                             Price              Fit          Easy to mix & match








                                                                                                             Easy care                        Advice & assistance







      REITMANS                           BRAND BOOK                                  22                      CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
   17   18   19   20   21   22   23   24   25   26   27