Page 18 - BrandBookDSM_EN
P. 18
They like a style that flatters
them, but they don’t want to
be perceived as being fashion–
forward, and they don’t want
their style to make them the
THEIR
centre of attention.
They adopt a simple yet well put
together style that allows them
Desired to exude their individuality while
always staying “appropriate” —
a style that they believe is both
feminine and accepted.
Style
REITMANS BRAND BOOK 18 CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
