Page 13 - BrandBookDSM_EN

THE BALANCE–DRIVEN:
WHO THEY ARE

Age 30 to 50 With kids 43%

Average $62,000 Occupation Pink collar

personal & professionals

income

Shopping $350

Married 69% behaviour on average

& living over the last 9 store visits

together 6 months

Purchase Casual 64%

intent tops & bottoms
Work attire 20%

tops & bottoms

Dresses 16%

REITMANS BRAND BOOK 12 CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.