Page 9 - BrandBookDSM_EN
P. 9
Best piece of the pie: THEIR COMMON BEHAVIOURS
the Balance-Driven
There are 6.2M
Balance-Driven
women in Canada.
Fashion is about finding
versatile clothes and feeling
good about yourself.
CANADIAN
MARKET REITMANS
They like to see someone
19% 15% wearing the attire before
41% 16%
14% 51% buying it themselves.
26% 18%
They like to shop and they prefer
to go to a retailer who has helpful
sales associates.
FASHION ENGAGED
FASHION DISENGAGED
BUDGET–MINDED
BALANCE–DRIVEN Comfort remains their priority.
REITMANS BRAND BOOK 08 CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
