Page 12 - BrandBookDSM_EN
P. 12
THE BALANCE–DRIVEN:
WHO THEY ARE
Age 30 to 50 With kids 43%
Average $62,000 Occupation Pink collar
personal & professionals
income
Shopping $350
Married 69% behaviour on average
& living over the last 9 store visits
together 6 months
Purchase Casual 64%
intent tops & bottoms
Work attire 20%
tops & bottoms
Dresses 16%
REITMANS BRAND BOOK 12 CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
