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A pragmatic, hard–working,
street–smart generation, they are
selectively loyal to brands that
express their identity. This is a
generation drawn to authenticity
about life’s challenges. They
are looking for brands that meet
their needs, deliver a believable
message, and live up to their
promises.
REITMANS BRAND BOOK 10 CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
