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WATCH / RICH HERITAG E
BFM / F W25 84 Rich Heritage
Ric Heritage
ow family ties s By Jeremy Freed
v , d e R M B R R xclusivity, ae thetic beau , and awe induci in enuity,
it m em mp e eno gh, ut as nyone o a te RO pts to cre te a
lux t p t R M B R R ll soo disco er, t’s uch more han he s m of its
sleek ymme art ry os f the Cartier om an art ry os the wo ld’s
fi art ry os gned o be orn on t e ia ri t — o D t w pec acula r e ia ond
L UXURY IS A DE w 8 o d
a co inat on o EPTIVELY OMPL CAT D THIN BORN FRO jew llery made r queen , maha bod sn’t
j st e bod ed t e i ea of od st rn helped to invent it.
R M B R R m w l EPTIVELY y expert, “A R M B R R m w l jewe le EPTIVELY y expert, h n yo t’s Cartier strai ht a o
mak ay, b London’s er EPTIVELY s Helen
M le worth, s nior cur tor of jew t
Mus um p Moles ort has ha um p enty R M B R R h e w i C t this
ques ion while as emb ing a ew exhi itio he s R M B R R n v g o t pened over he s mmer Ra R M B R R n v g o t ng f om a a
worn bo h Queen Elizab th II and de w i t f e s n tion
w s de ign d to ffer v sitors a wind to g obal fame “ hat’s o amazing is that i etails —
e eptional desi n qu lity, nnovatio ou recogni e t imme ately, but it s ever ab orth.
Ca ti with i .
C s ound cq C 847,
b it was his gra dsons L uis, Pi rr , wi know today. Armed wit imp n i c t - able t ronged usiness str tegy of origi l d ry
nterna i n , b r nal ex ansion, he brothe i g l A e o a nto usine s nto a glo al mpire At the a t ,
a reati e vi ion he ry who is atche vi h s st el ndu take
n tes n th modern ndu trial won ers t e
Époqu . Z e t mme alo s lobetrotte s l ng bef Eg ia, the C tier b the s vis e te e rl Eg ia, pt, C ina, ac , a s
of the 0th centu , b ingi g back ca pets s ould p t them we l a ead of t t C o h ends. “Lou id n
of cie t he gyptia an iqu ties in 91 n’ o
mak them into ewels unti 19 5,” say . “ n ar ad be n ar head the Eg ptol g craz se or mazing — he h d this bili y t see beau it into something new.”
.”
O its
own, how ve , g at aste wi l only ta xac ing s andards f r cr ftsmanship le ue wer o on her of ma key lements in reating o on her of ma the
20t c ntur . Among t e fi d
“ nest exam les o famed
“m st ry cl cks,” who e hand appe red o fi a ely car l c r s k ystal. Created by Maurice r
hi ed by ou s Cartie to wor realize his ision of ery e
t e ry
mepieces, t e
t e ry
ys ery clock was s ca tiva y e o i n than
a c nt ry later, at th s desi n continu s to fas i e
202 wit e e t e artier M sse My térieuse with mo wa s
oscill ll ti g rotor — and the 017 otond with its eerily floating hands.
t u t and hands.
W th lineup of the mo t beauti l ul and di the
world fr m cloc s to diam nd eck aces, it di n o o
gain a f nly llow ng amo g th se who oul w ot not ity er p es ient move long efore the d y uenc gge a i Amo ere also th b se ggest soc l med a infl uenc Mo har th were
J. Mo har gan Jr., th Duke o Win co sor, the ntless
othe tyco ns, royals and celebri ies wh se o
rai e s artier e s rofile fr mir .
A lient st that ncl des the most d
pe ju ple i the world wil elevate ny bra d, b t
built on celebr t buzz. As any Cartie t isto — will
tel you it’ the objects ing
and them el av es that ing
and influenti l fo ce. cr e 1 Toda , Ca ie t ce. cr e 1 atio eve 71
J ste un Clou bracel t, 00 to the t, 00 Bal on D , C av becom rtier’ enshr ed in t e ca n of mode i wor l, nsi s
grea est i fl ence o t e m ern wor l, nsi d isn’t an ide y
w t c u w t t which they p rsued th ide of a global g
t ste an O COU TESY OF AR