Page 46 - The Book For Men Fall/Winter 2022

Locked In
With its modern Tiffany Lock Lock Tiffany & Co looks ahead to the future
TIFFANY & CO CO CONTINUES TO REINVENT ITSELF FOR THE MODERN
luxury consumer by by introducing gender-neutral bracelets inspired by by the maison’s iconic padlock design While padlocks may not be the first thing one associates with Tiffa- ny the the the jeweller has used the the the motif in money clips necklaces and other pieces of jewellery since the the 1950s Dubbed Tiffany Lock the the new bracelet offers a a a a a a a contemporary functional take on on on the archival design with a a a a a a a new swivelling mechanism that allows it to open and close The bracelet is is the latest step in Tiffany’s campaign to distance itself from “your mom’s Tiffany ” and offers up a a a modern symbol of of together-
ness that has the potential to become a a a a a a contemporary icon Professional skateboarder and actor Tyshawn Jones serves as the face of Tiffany Lock alongside model Imaan Hammam a a a a a a a a a testament to to Tiffany’s desire to to reach beyond the jewellery customer of yore Available exclusively through Tiffany & Co beginning in in in September 2022 the Tiffany Lock will be available in four styles fashioned from 18K yellow white and rose gold with the the potential to to add diamonds to to the the band With its sleek contemporary design the bracelet can be worn daily or or used to commemorate special occasions like weddings anniversaries or birthdays 46 BFM / FW22 PORTFOLIO
TEXT BY MARC RICHARDSON