Page 16 - [MTZ] VISCOM-15 Final
P. 16

SIGNATURE POSITIONING                                            Signature System




                                                                                          Below are the guidelines for positioning of the corporate logo
                                                                                          amongst other printed material. If the vertical is signified as x,
                                                                                          then 0.5x is the minimum distance requirement for an printed
                   Lorem ipsum dolor sit amet, consectetuer adipiscing elit,              or graphic material to be placed in relation to logo, including

                   sed diam nonummy nibh euismod tincidunt ut laoreet                     the edge of the printed surface.
                   minim veniam, quis nostrud et vero eros et X
                                                        X
                   dolore magna aliquam erat volutpat. Ut wisi enim ad
                                                                      0.5
                   Lorem ipsum dolor sit amet, cons ectetuer adipisdolore                 These space should be increased when possible, to allow the
                                                         0.5
                                                                                0.5
                                                                                          most vantageous of the signature.
                                                                                         UNACCEPTABLE

                                                        X             0.5      X         Although the signature in this example is of adequate size, the way
                                                                                         it is laid out on the pages gives the apperance of being crammed into the
                                                                                         corner, this lessening is overall impact.
                                                                                                                                   X             0.5      X

                   Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
                   sed diam nonummy nibh euismod tincidunt ut laoreet                                                               0.5                    0.5
                   dolore meadadas gtdhdh  sfirkt       X                      X
                   dgala lotpy mais.                                  0.5

                                                         0.5                    0.5
                                                                                                                                   X             0.5      X


                                                                                          ACCEPTABLE
                                                        X             0.5      X          Here  the signature is a distinct part of the overall layout and design.
                                                                                          It is of adequate size and distance from elements around it.








                                                                                                                 CORPORATE IDENTITY MANUAL    16
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