Page 18 - [MTZ] VISCOM-15 Final
P. 18

RESPONSIVE LOGO                                   Signature System














                                                                                                           A responsive logo is the term given

                                                                                                           to a primary logo that exists in

                                                                                                           several, slightly different and easily

                                                                                                           scalable variations. The need for
                                                                                                           flexible responsive logo design has

                                                                                                           grown with the demands of a digital

                                                                                                           environment. Along with a full

                                                                                                           brand name used for print, a logo

                                                                                                           also        requires          a      simplified,

                                                                                                           short-form version.




















                                                                                                                   CORPORATE IDENTITY MANUAL    18
   13   14   15   16   17   18   19   20   21   22   23