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b. Faktor-faktor yang berperan dalam kesuksesan kewirausahaan ........ 53
3. BAHAN DISKUSI ..................................................................................... 56
BAB XI FAKTOR PENGHAMBAT KEBERHASILAN BERKEWIRAUSAHA .. 58
1. SUB CAPAIAN PEMBELAJARAN MK ..................................................... 58
2. URAIAN MATERI ..................................................................................... 58
a. Faktor-Faktor Penghambat Kewirausahaan ....................................... 58
b. Keuntungan dan Kerugian Kewirausahaan ......................................... 62
3. BAHAN DISKUSI ..................................................................................... 62
BAB XII STATEGI BERSAING DALAM KEWIRAUSAHAAN ......................... 64
1. SUB CAPAIAN PEMBELAJARAN MK ..................................................... 64
2. URAIAN MATERI ..................................................................................... 64
a. Strategi Bersaing dalam Kewirausahaan ............................................ 64
b. Teori Generic Strategi dan Keunggulan Bersaing ............................... 65
3. BAHAN DISKUSI ..................................................................................... 69
BAB XIII ANALISIS SWOT .............................................................................. 70
1. SUB CAPAIAN PEMBELAJARAN MK ..................................................... 70
2. URAIAN MATERI ..................................................................................... 70
a. Pengertian Analisis SWOT.................................................................. 70
b. Manfaat Analisis SWOT ...................................................................... 72
c. Contoh Analisis SWOT Bisnis UKM .................................................... 73
3. BAHAN DISKUSI ..................................................................................... 74
BAB XIV STUDI KELAYAKAN BISNIS ........................................................... 75
1. SUB CAPAIAN PEMBELAJARAN MK ..................................................... 75
2. URAIAN MATERI ..................................................................................... 75
a. Pengertian Studi Kelayakan Bisnis ..................................................... 75
b. Aspek-Aspek Studi Kelayakan Bisnis ................................................. 76
c. Tujuan Adanya Studi Kelayakan Usaha .......................................... 77
d. Tahapan Penerapan Studi Kelayakan Usaha ................................. 78
3. BAHAN DISKUSI ..................................................................................... 79
BAB XV EVALUASI BISNIS ............................................................................ 80
1. SUB CAPAIAN PEMBELAJARAN MK ..................................................... 80
2. URAIAN MATERI ..................................................................................... 80
a. Pengertian Evaluasi Bisnis.................................................................. 80
b. Jenis evaluasi bisnis ........................................................................... 80
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